11 articles in this category
Trust in media and institutions has been declining for years. For public relations professionals, this shift means that traditional tactics—press rele...
Every professional with a public profile eventually faces the same question: how do you get your story told accurately and persuasely, especially when...
Every week, another brand issues a statement that feels hollow. Another spokesperson reads from a script that nobody believes. The public has grown sk...
The media environment has fractured into dozens of niche platforms, algorithm-driven feeds, and audience segments that no longer share a single inform...
Every week, another brand discovers that a polished press release no longer guarantees coverage—or trust. Journalists are drowning in pitches, audienc...
Every week, another brand sends a press release that lands in a journalist’s spam folder. The problem isn’t the news—it’s the approach. Media relation...
The Evolution of Media Relations: From Press Releases to Digital DialoguesIn my practice over the past decade and a half, I've observed that media rel...
The traditional press release has been the backbone of media relations for decades. But in 2025, journalists are drowning in pitches, news cycles move...
Media relations is often described as both an art and a science—and for good reason. The ability to secure earned media coverage can elevate a brand's...
When a crisis hits—whether it's a viral customer complaint, a data breach, or an executive's ill-considered tweet—the clock starts ticking. In the dig...
Most press releases never get read. The average journalist receives hundreds per week, and they delete the vast majority within seconds. The ones that...